The Brief of Project.
The "Dynasty Decolam" is a 600square feet Hardware Showroom in Bharuch designed by KARYA DESIGN STUDIO. is located in a newly constructed structure giving us a blank canvas to create our magic.
Client Brief
The client’s Mr. Chirag Patel & Mr. Varun Patel vision was simple about the theme. They didn’t want to have a stereotypical hardware store but were looking for space, which incoming 10 years or so – can still be in the race, but without making any drastic structural changes. “His ambition was to create a unique experience in an innovation environment that put the sports light on the all over display area without compromising on functionality.
Design Concept.
The design concept was inspired by the core functionality of space. Being a hardware store & Exposed Stone Display, we trend to keep it raw but alluring. We drew on the concept of raw and contrasted that with the appealing elements of metal, Stone and wood. The design approach was driven by an aspiration to create an easy transition, sequential display, and appealing ambiance which can comprise maximum products. Most of the retail hardware stores lose their purpose and design, somewhere in the race of displaying more products.
Design Processed : The Store is 600 sq. ft. with displays of more than 2000 products. The most difficult challenge we faced was to keep up the time frame and manage all the agencies to meet up with the deadline. The project was completed in 45 days starting from scratch including Neno flooring.
To complement the theme and products, Grey micro concreting is done on flooring which rightly blends in. Beige & Grey exposed texture of ceiling and wall gives a subtle backdrop to all elements and products. Overall vibes of space are such- which it invites you to glimpse at products, even though these are not happening products to shop usually for a customer, still it mesmerizes them to browse.
The First Step was to assess the site that was once a retail store. When we visited the location, the first thing we noticed was its height limitation. It had as 16 inch beam drop that gave as a clear height of 8.3 feet. We were dealing with space which was 30-foot-long linear rectangle with almost lintel level clear height.
Once inside, your eyes cascade from the subtle Grayneno flooring that easily reminds us of rustic construction to the bright accents of sunset Maroon and cool mint on the Display wall. The light weight MDf constructed arches add softness to the space and demarcate the varied zones without boxing them in. The Cloudy finished complements the gray tone of the furniture and are the perfect neutral match for the bright accents. Textured arches on the Exposed stone display area wall are supported by the Corinthian coloum which is a composition of four materials, for a neat and airy look, the walls are devoid of shelves or stronger space.
Lighting is one of the most important features in designing any of Showrooms. Natural lighting always makes one look the best; hence we chose these fixtures for the projects. To lend an illusion of space, reverse lighting is provided in each zone.Subdividing the floor area into usable zones was challenge. “We had to provide so many activities into a tight space. Budget and time were big constraints as well, We had to complete and execute the project in to 45 days, which was equally challenging and exciting to us” It was their strategic used of material and space that helped cut down the execution cost of the project. For example, using MDF instead of brick for the Arches or relying on their strong colour story instead of heavy materials and texture. Each design element has made Dynasty Decolam not only a success in terms of execution but also when it comes to customer experience.
